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Latino Owned Businesses, COVID-19 and What We Learned

October 8, 2020 @ 12:00 pm 1:00 pm CDT

Latino businesses have been hit during COVID-19 and this timeframe have shown light on opportunities for technical assistance and supporting Latino entrepreneur’s skills in order to strengthen the sector. You will hear first-hand experiences of helping Latino businesses prepare to apply/participate in grant assistance programs and what was learned in that process. We will discuss the specific digital challenges that this pandemic has placed on our businesses and how important is it that we fix this. We will also discuss the outreach needed to increase the use and participation in assistance programs and working together to achieve that.


  • Lily Alvarado, Bilingual Business Consultant, WWBIC
  • Teresa Mercado, Executive Director, Mexican Fiesta and the Wisconsin Hispanic Scholarship Fund
  • Chris Rasch, Director of Government and Community Relations, 16th Street Community Health Center
  • Andrea Mendez Barrutia, Director of Community Engagement, Hispanic Collaborative

Click here to register.